Advantages

Why are new homeowners the best prospects for growing your business? As you read this, someone is very likely moving into a new home in your neighborhood. Here are just some of the reasons that make new homeowners a lucrative target market for almost any local business looking to grow their customer base:

New Homeowners

- are optimistic, positive and powerful spenders, no matter what economic or environmental factors are affecting other consumers.

- spend 20 times more on household products than established residents.

-spend over $9,400 on home-related products.

-in total, spend approximately $102 billion on move-related goods.

-are proud of their new home and are eager to purchase products and services to beautify their home and garden.

-have no existing buying loyalties in their new community and are seeking information for products and services they need.

and...

-42% of those moving into a home are first-time homebuyers.

The Facts are that every month over 1,100 people move to Lackawanna and Luzerne Counties.

With The Welcome Wagon you can reach those people first with our newest innovative service. We direct-mail to all new addresses and people who have moved in the area.

Get your business in front of these customers before anyone else does. The Welcome Wagon Magazine is the way to welcome your new neighbors and familiarize them with your business! Offers to welcome new neighbors have outstanding redemption rates. Earn repeat customers
from the start, with this creative new program